With horses, purchasers are primarily concerned with issues of lameness, respiratory health or any conditions or diseases that will render the horse either now or after purchase unfit for riding – or use in whatever way the purchaser has in mind. The purpose of the pre-purchase exam is to obtain as much information as possible
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In 1869 the store’s savvy owner, Aristide Boucicaut, introduced a novel component to the buying process: the price tag. A fair-feeling phenomenon that replaced haggling, the price tags at Bon Marché are reported to be the first time customers ever encountered a set price. But Boucicaut soon realized that fixed prices had even more potential—they
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