In 1869 the store’s savvy owner, Aristide Boucicaut, introduced a novel component to the buying process: the price tag. A fair-feeling phenomenon that replaced haggling, the price tags at Bon Marché are reported to be the first time customers ever encountered a set price. But Boucicaut soon realized that fixed prices had even more potential—they
Continue Reading...August 21, 2019
This is Your Brain on Discounts: The Science of Why We’re Slaves to a Sale
